Privacy Policy

Last Updated: March 14, 2025

1. Introduction

S Rower ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile application, purchase our products, or interact with our services.

Please read this Privacy Policy carefully. By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Register for an account
  • Place a preorder or purchase our products
  • Sign up for our newsletter
  • Contact our customer service
  • Participate in surveys or promotions
  • Schedule a demo at exhibitions

This information may include:

  • Name, email address, and contact information
  • Billing and shipping address
  • Payment information (processed securely through our payment processors)
  • Account credentials
  • Your preferences and interests related to our products

2.2 Usage and Device Information

When you use our website, mobile application, or connect your S Rower device, we may automatically collect:

  • Device information (such as your mobile device ID, model, and manufacturer)
  • IP address and location information
  • Browser type and version
  • Operating system
  • Usage statistics from your S Rower device (workout data, frequency of use, etc.)
  • Log information (such as access times, pages viewed, and system activity)

2.3 Fitness and Performance Data

When you use the S Rower device and companion application, we may collect fitness and performance data, including:

  • Workout statistics (duration, intensity, frequency)
  • Performance metrics (power output, stroke rate, etc.)
  • Progress over time
  • Goals and achievements

3. Cookies and Similar Technologies

Our website uses cookies and similar tracking technologies to collect and store certain information. Cookies are small text files that are stored on your device when you visit our website.

3.1 Types of Cookies We Use

We use the following types of cookies on our website:

  • Necessary Cookies: These cookies are essential for the website to function properly. They enable basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
  • Functional Cookies: These cookies allow the website to remember choices you make (such as your preferred language or the region you are in) and provide enhanced, more personal features.
  • Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us improve the way our website works.
  • Marketing Cookies: These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user.

3.2 Cookie Management

You can manage your cookie preferences through our Cookie Consent banner or by adjusting your browser settings. Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

Please note that disabling certain cookies may impact the functionality of our website.

4. How We Use Your Information

We may use the information we collect for various purposes, including to:

  • Process and fulfill your orders
  • Provide, maintain, and improve our products and services
  • Communicate with you about orders, products, services, and promotional offers
  • Develop new products and services
  • Personalize your experience and deliver content relevant to your interests
  • Monitor and analyze usage trends and preferences
  • Protect against, identify, and prevent fraud and other illegal activity
  • Comply with our legal obligations
  • Enforce our terms, conditions, and policies

5. Sharing Your Information

We may share your information in the following situations:

  • Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf.
  • Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
  • With Your Consent: We may disclose your information for any other purpose with your consent.
  • Legal Requirements: We may disclose your information where required to do so by law or in response to valid requests by public authorities.

6. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

7. International Data Transfers

Your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including personal data, to the United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

8. Your Data Protection Rights

8.1 European Economic Area (EEA) Residents

If you are a resident of the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR). These rights include:

  • The right to access, update, or delete your personal information
  • The right to rectification if your information is inaccurate or incomplete
  • The right to object to our processing of your personal data
  • The right to request restriction of processing your personal information
  • The right to data portability
  • The right to withdraw consent where we rely on consent to process your personal information

8.2 California Residents

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including:

  • The right to know about the personal information we collect and how it is used and shared
  • The right to delete personal information collected from you (with certain exceptions)
  • The right to opt-out of the sale of your personal information
  • The right to non-discrimination for exercising your CCPA rights

8.3 Exercising Your Rights

To exercise any of these rights, please contact us using the contact information provided below. We will respond to your request within the timeframe required by applicable law.

9. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

10. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that a child under 16 has provided us with personal information, we will take steps to delete such information. If you become aware that a child has provided us with personal information, please contact us.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this page. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Email: privacy@srower.com
Address: S Rower Headquarters, 123 Innovation Way, San Francisco, CA 94103, USA